Welcome, Guest [Sign In]Consumer Products Forum - February 15, 2008
Brush-Up Breakfast
Licensing luminary Gary Caplan sheds light on the fundamentals of the biz. Grab a bagel and get ready for the day’s sessions with this overview of the basics.
LIMA Leaders Breakfast - Recalling the Recall *By invitation only*
An invite-only event where execs break bread and discuss how they steered their businesses through last year’s summer of toy recalls, and what impact the issue has had on their operations in the aftermath.
Situation Room - The Industry's Top Brass Explore the Issues
Listen in as L&M leaders discuss the newest challenges and opportunities facing the industry. You won’t want to miss this chance to find out where the experts stand on current events, and to forecast how emerging strategies will affect your business in the future.
Retail Intel
Get an inside look at the complex terrain of the US retail landscape, and learn how to pique interest at the major outlets. This session will overview market opportunities for entertainment-led consumer products, map out the leading chains’ internal hierarchies so you know who to pitch, provide tier-by-tier insight into key product categories, and outline the trends having an impact on buying decisions.
Lay of the Land
International agents take a look at the kids licensing landscape in four key territories, examining consumption trends, top-performing properties, spend in core product categories, retail top dogs and unique market characteristics.
Online Brand-Building
With traditional retailers taking fewer chances on new licensed brands, how can an IP owner build a successful licensing program that satisfies consumer demand, facilitates sell-in at traditional retail and, more importantly, extends the life of the brand after traditional retail moves on to the next big thing? Hear how partnerships between licensors, licensees and innovative online retailers can accomplish all three goals.
KidScreen Q&A
This brand-new Summit interview series will feature the kids industry’s most influential execs and intriguing personalities. Quizzed one-on-one by close colleagues, they’ll shed light on biz strategies and modes of creative thinking, providing inspiration and insight we can all benefit from.
Packing an In-Store Punch
If retail is the consumer products front line, then in-store marketing tactics must be the artillery. Are you using every tool you can to connect with consumers where it counts the most? From packaging design and merch displays, to product demos and retail promotions, this sleeves-up session breaks down the opportunities and looks at how to roll them all together into a winning in-store gameplan.
Mastering the Masters
Every successful licensing deal is built on a bedrock of mutual understanding and strong communication. To kick the dialogue and info-sharing off, this session’s panelists from leading toy, apparel, publishing and vidgame companies talk candidly about what challenges they’re grappling with, what properties make it in their categories, typical royalty parameters and what they need from their licensor partners.
Learning from the Legends
Prepare to be inspired as L&M mavens single out 10 kids licensing hits from the past that have reshaped global pop culture, and then deconstruct them to get at the root of their break-out success.
For full place and time details, click here.
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