Welcome, Guest [Sign In]Kid Insight Track - February 14, 2008
Appetite for Consumption - US Kids Entertainment Culture
Keeping up with American kids is no easy feat. Stay sharp with up-to-date intel on kid behavior and media consumption habits, so you’ll be on the hip side of what’s happening on the State-side scene.
Appetite for Consumption - Euro Kids Entertainment Culture
With an array of entertainment platforms at their fingertips, find out how kids growing up in this ever-changing environment interact with the properties they love.
KidScreen Q&A
This brand-new Summit interview series will feature the kids industry’s most influential execs and intriguing personalities. Quizzed one-on-one by close colleagues, they’ll shed light on biz strategies and modes of creative thinking, providing inspiration and insight we can all benefit from.
Hot on the Trail of Cool
Drawing from their highly regarded Hot Sheet report on youth trends and attitudes, this presentation from the consumer insight experts and trendspotters at The Zandl Group will help you get into the mindset of kids eight to 12 and 13 to 17 and stay ahead of emerging trends having an impact on the choices they’re making at market.
On the Minds of Moms: A Live Focus Group
Don’t miss this chance to get the lowdown on family entertainment choices from the gatekeepers themselves, and hear how the latest crop of Gen Y moms differs from Gen Xers when it comes to letting TV characters and merch into the house. As part of a joint study by Strottman International and Yankelovich, this focus group discussion will dig into the attitudes and values having an impact on the access kids have to entertainment properties.
For full place and time details, click here.
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