Multiplatform Mania Track - February 15, 2008
The New Landscape
The transition from linear forms of broadcast to VOD, broadband, IPTV and mobile media has given way to a crop of new programming execs combing the market for content to satisfy their growing pipelines. Find out what these buyers are looking for and how their business models work, plus get a better understanding of the markets they roll in.
The New Contract
As emerging media platforms continue to prove their worth, producers and buyers are finding themselves in uncharted waters when it comes to hammering out contract terms for digital rights. You won’t want to miss the exaggerated theatrics that are sure to ensue when producers and buyers switch places in a mock deal negotiation intended to highlight the difficult realities both parties face and the complexities involved in getting the "new contract" signed.
KidScreen Q&A
This brand-new Summit interview series will feature the kids industry’s most influential execs and intriguing personalities. Quizzed one-on-one by close colleagues, they’ll shed light on biz strategies and modes of creative thinking, providing inspiration and insight we can all benefit from.
The New Workback
Hyper-conscious of shelf life and expenditures in a market that seems to sprout a new content delivery opportunity every few months, producers are looking for a formula for churning out multi-platform IPs without doubling their budgets. This comprehensive look at what it takes to do these kinds of projects cost-effectively will cover everything from staffing and production schedules, to outsourcing and technical infrastructure.
For full place and time details, click here.
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